Case Study: For the Children grows recurring donations with Funraise

For the Children's innovative spirit engages recurring donors through Funraise

For the Children, a nonprofit supporting foster care kids, partnered with Funraise to address the challenge of moving their dedicated supporters from traditional mail-based donations to a modern, digital recurring giving model. They needed a platform that could cater to a wide range of digital comfort levels while supporting their recent brand expansion.

Using Funraise's customizable donor journey tools, including Text Engagement, the organization created an on-brand and easy digital experience for its supporters. This solution led to significant growth, with recurring revenue increasing from 16% of total online donations in 2019 to 30% in 2020. Funraise enabled For the Children to successfully broaden its mission and increase its impact, even during the pandemic.