Case Study: Action Against Hunger boosts donation conversions with Funraise donation forms

Action Against Hunger proves Funraise Donation Forms produce profits

Action Against Hunger, a humanitarian organization, sought to determine if a better donation form could improve their online conversion rates. They partnered with the fundraising platform Funraise to test this hypothesis and optimize their digital giving experience.

Funraise implemented its customizable pop-up donation forms, which allow donors to give from any page without being redirected. This streamlined process significantly reduced friction for donors. The results were substantial: the total combined conversion rate increased by 78.4%, with one-time gifts rising 88.2% and monthly gifts increasing 12.1%. The total value of donations also grew, proving the effectiveness of the solution provided by Funraise.

Action Against Hunger

Andrew Chappel

Digital Lead