Case Study: The Cupcake Girls achieves 400% increase in recurring revenue with Funraise

400% Increase in Recurring Revenue for Anti-Trafficking Nonprofit The Cupcake Girls

The Cupcake Girls, a completely privately-funded nonprofit fighting sex trafficking, faced the challenge of reaching new fundraisers and converting one-time donors to reliable recurring givers to fuel their mission. They partnered with the fundraising technology vendor Funraise to overcome these hurdles.

Funraise's donor-friendly platform, specifically its peer-to-peer fundraising and recurring giving tools, empowered The Cupcake Girls to implement a successful strategy. This solution led to an astounding 400% increase in recurring revenue and a 61% increase in overall online donation revenue in a single year. This massive growth in funding directly enabled the organization to purchase a new building to expand its client services.

The Cupcake Girls

Joy Hoover

CEO and Founder