Case Study: VIIA Hemp boosts AOV by 11% and doubles checkout conversions with Funnelytics

VIIA Hemp boosts AOV by 11% and doubles checkout conversions with Funnelytics

VIIA Hemp, an e-commerce business specializing in hemp-derived products, faced challenges in managing ad tracking data across multiple platforms and optimizing their onsite customer experience for conversions as they scaled their advertising spend. They partnered with Funnelytics, utilizing its Insights Service, to streamline their tracking processes and identify bottlenecks in the customer journey.

Funnelytics implemented organized tracking using UTM parameters and mapped the customer funnel to analyze behavior. This led to the identification of over 50 conversion rate optimization opportunities. By implementing strategies like post-checkout upsells, Funnelytics helped VIIA Hemp achieve an 11% increase in average order value and a 100% improvement in their checkout-to-purchase conversion rate.

VIIA Hemp