Case Study: Saalt unlocks $93K in monthly revenue upside with Funnelytics

Saalt unlocks $93.5K monthly revenue opportunity with Funnelytics

Saalt, a leading menstrual care brand, faced challenges with inefficient traffic allocation and high drop-off rates across their e-commerce funnel. Their Google and Meta ads were sending traffic to low-converting pages, and key site pages suffered from poor clarity, leading to a 23.9% early drop-off rate. To address this, they turned to Funnelytics and its Insights Service for an analysis.

Funnelytics analyzed 30 days of funnel data to identify underperforming ad destinations and high-converting pages. Their solution involved redirecting paid traffic to superior pages and optimizing site UX, including above-the-fold redesigns. This approach uncovered over $93k in monthly revenue leakage and provided a clear roadmap for Saalt to capture that opportunity, significantly increasing their ROAS, conversion rate, and total monthly revenue.

Saalt