Case Study: Four Sigmatic increases AOV by 46% with Funnelytics

Four Sigmatic uses customer journey analytics and increases their AOV by 46%

Four Sigmatic, a subscription-based ecommerce business, needed a clearer view of how different customer journeys were affecting revenue. Using only Google Analytics, spreadsheets, and Google Data Studio, the team struggled with limited visibility, slow reporting, and the challenge of managing a 30-day subscription sales cycle with near real-time insight.

Four Sigmatic implemented Funnelytics Performance to centralize customer journey analytics and align teams around a shared view of performance. With Funnelytics, they optimized funnel steps, redistributed media spend, and improved page experiences, which helped increase average order value by 46%, replace two platforms, reduce reporting effort, and improve team alignment.

Four Sigmatic

Rick Cadotte

Head of Commerce