Case Study: EZ-Level increases purchase conversions by 80% with Funnelytics

EZ-Level increases purchase conversions by 80% with Funnelytics

EZ-Level, a manufacturer of cabinet leveling hardware, faced a challenge with their e-commerce funnel. Despite strong traffic, their homepage was not effectively guiding users to their store, and the store page itself introduced friction, leading to compounded conversion losses. They partnered with Funnelytics to implement statistically valid conversion rate optimization (CRO) improvements through their Optimize Plan service, rather than undergoing a full site redesign.

Funnelytics implemented a solution focused on iterative CRO and A/B testing. They designed controlled variants of key pages and ran statistically significant tests to isolate high-impact UX improvements. This approach resulted in a 17.9% lift from homepage to store and a 50.9% lift from store to purchase. In total, Funnelytics helped EZ-Level achieve an 80% increase in overall purchase conversions from the same volume of traffic.

EZ-Level