Case Study: CashorTrade increases purchases and improves ROAS with Funnelytics

CashorTrade increases purchases by optimizing their UX/UI

CashorTrade, a marketplace for fans to buy and sell tickets at face value, faced significant challenges with disconnected data and a fragmented view of their customer journey. Their need for real-time insights was critical due to the quick expiry date of their products. Relying on multiple analytics tools created contradictions and failed to pinpoint where visitors were dropping off, hindering their ability to optimize the user experience.

By implementing Funnelytics Performance, the team gained a consolidated, central source of truth for their customer journey data. Funnelytics provided the robust, real-time insights needed to quickly identify and resolve UX friction points. This solution led to a measurable increase in customer purchases, an optimized return on ad spend (ROAS), and significant time saved on reporting tasks for the entire team.

CashorTrade

Dusty Rich

Chief Marketing Officer