Case Study: Lara ‘J achieves 20X ROAS with Funnely

Lara ‘J - Customer Case Study

Lara ’J, a Singaporean ecommerce apparel brand focused on “Affordable Luxury,” wanted to grow online sales and attract relevant Facebook traffic while spending less time manually managing ads. Their Managing Director, Jun Wei, found Facebook Power Editor too time-consuming and needed a more automated way to scale campaigns and improve efficiency.

Funnely provided a data-driven self-serve automation platform that created and optimized Facebook ad campaigns across the full funnel, including lookalike audiences, retargeting, mobile dynamic product ads, and optimized bidding. With Funnely, Lara ’J achieved a 20X return on ad spend, a 30% lift in ROAS versus Power Editor, and a 6X lift in average order value, while freeing up time to focus on creative development.

Lara ‘J

Jun Wei

Ecommerce Managing Director