Case Study: Aurum Brothers Triples Online Sales with Funnely

Aurum Brothers - Customer Case Study

Aurum Brothers, a luxury men’s bracelet ecommerce brand from the Netherlands, wanted to scale online sales but lacked the time to manually build and manage complex Facebook ad campaigns. Their team needed a better way to handle product ads, retargeting, and funnel coverage across their growing audience.

Funnely provided its data-driven self-serve platform to automate Facebook and Instagram ads, dynamically allocate budget across lead generation and retargeting, and optimize campaigns in just a few clicks. Using Funnely, Aurum Brothers reported a 10X increase in net profit before tax from Facebook ads, a 3X increase in online sales revenue, a 3X ROI lift over their previous performance, a lower cost per purchase, and a 5X boost in site traffic.

Aurum Brothers

Scott Kuiper

Ecommerce Director