Case Study: Paddle restores CRM visibility and reporting with FunnelFox

Paddle - Customer Case Study

Paddle, a global SaaS commerce platform, switched to Salesforce to support growth but quickly lost visibility into email activity and CRM data. As a result, sales reps lacked context for outreach, managers couldn’t report on performance, and the team couldn’t trust their conversation-stage reporting.

FunnelFox helped Paddle automate CRM data entry and sync raw data to their BI tools, including Periscope Data, restoring reporting and giving teams full visibility into prospect engagement and sales activity. The result was more than 146,890 CRM updates, 100% visibility into email engagement, and 1,654 hours saved for the sales team.

Paddle

Aleksander Bury

Commercial Operations Manager