Case Study: YouCaring achieves a 5% annual revenue lift with FunnelEnvy

YouCaring lifts revenue 5% with FunnelEnvy

YouCaring, a free crowdfunding platform, believed in A/B testing but was constrained by limited internal bandwidth and technical resources, which slowed their experimentation and implementation. This left high-potential ideas unvalidated and created challenges with messaging density and unclear calls-to-action on their homepage.

FunnelEnvy partnered with YouCaring to ideate, prioritize, and execute high-impact homepage tests using Optimizely. The solution included a streamlined workflow that accelerated testing velocity. The results included a 5% annual increase in revenue from a single homepage change and a 10% lift in donations to featured campaigns, achieved by implementing a clearer "Donate" button. FunnelEnvy also helped the customer institutionalize a durable testing process.

YouCaring