Case Study: TIBCO achieves a 5% annualized lift in conversions with FunnelEnvy

TIBCO drives a 5% annualized lift in conversions with FunnelEnvy

TIBCO, a provider of enterprise data and software solutions, had robust analytics but lacked the internal resources and a unified strategy to act on conversion opportunities across its website funnels. This resulted in missed revenue opportunities as conversion drop-offs were not being fully addressed. To overcome these challenges, TIBCO partnered with FunnelEnvy for its conversion rate optimization services.

FunnelEnvy designed and executed a revenue-driven CRO roadmap for TIBCO, running over 25 optimization campaigns that included funnel restructuring, social proof integration, and personalized CTAs. This strategy delivered measurable improvements, including a 39% win rate on CRO tests and a 20% increase in sales requests. The partnership resulted in a sustained 5% annualized increase in overall conversions for TIBCO.

TIBCO