Case Study: Optimizely achieves stronger ABM engagement with FunnelEnvy

Optimizely boosts account creation and engagement with FunnelEnvy

Optimizely, a B2B SaaS provider of a digital experimentation and platform, faced a challenge in scaling its account-based marketing (ABM) strategy. The company had a plan for six personalization initiatives on its website but lacked the in-house resources to execute them all quickly and prove their impact on acquiring strategic customers.

FunnelEnvy implemented a high-impact solution featuring two automated personalization capabilities: a tool that displayed a live screenshot of the visitor's company website as the homepage background and geo-personalized maps pinpointing the visitor's office location. The results validated by A/B tests showed a statistically significant uplift in new account creation starts and site engagement. FunnelEnvy's work also provided market recognition for innovation and became a powerful sales enablement tool.

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