Case Study: YouCaring boosts donations and revenue with FunnelEnvy

How YouCaring, a crowdfunding website for personal and charitable causes, optimizes their homepage to sign up more campaigns and donors

YouCaring, a crowdfunding site for personal and charitable causes, wanted to increase the number of fundraising campaigns listed on its homepage and drive more donations, but its small team lacked the internal resources to run enough tests quickly. It turned to FunnelEnvy and its optimization support, using Optimizely to help plan and manage A/B testing.

FunnelEnvy worked with YouCaring to ideate, run, and implement homepage tests that clarified value propositions, simplified the homepage, and added a red Donate button to featured campaigns. The effort produced a 5% annual increase in revenue from one homepage test, a 10% lift in donations to featured campaigns, and a faster, more streamlined testing process that helped YouCaring simplify its product roadmap.

YouCaring

Aimen Barma

Global CMO and Head of Product