Case Study: Optimizely achieves higher site engagement and new account creations with FunnelEnvy

How Optimizely, a website optimization platform, personalizes its site to convert strategically targeted customers

Optimizely, the website optimization platform, wanted to support its shift upmarket with account-based marketing and site personalization to better convert strategically targeted customers. Its marketing team had already built some in-house personalization efforts, but it needed help implementing additional campaigns and technologies for Optimizely.com, so it turned to FunnelEnvy.

FunnelEnvy built two personalized website experiences for Optimizely: one that showed a visitor’s target company website screenshot as the background, and another that displayed a map pin for the visitor’s location using third-party data and APIs. In A/B testing, these additions helped drive a statistically significant increase in new account creation starts, click engagement, and visits to the Solutions page, while also earning positive feedback and recognition for innovation.

Optimizely

Steve Ebin

Head of Online Marketing