Case Study: TIBCO achieves a 5% annualized increase in web conversions with FunnelEnvy

How FunnelEnvy helped TIBCO achieve a 20% increase in Contact Sales form requests

TIBCO, a global leader in enterprise data software, wanted a more unified conversion rate optimization strategy and needed help identifying gaps in its funnels. As a busy team with limited internal resources, TIBCO turned to FunnelEnvy and its optimization platform to improve website conversion performance and better prioritize opportunities across the site.

FunnelEnvy worked with TIBCO to define a roadmap of A/B tests and personalized experiments focused on guiding users through a stronger revenue funnel, improving key product pages, and refining the Contact Us experience. In 2020, FunnelEnvy helped TIBCO launch 26 campaigns and achieve a 39% win rate, including a 20% lift in sales form requests, a 6% increase in TIBCO Cloud conversions, a 9% increase on Jaspersoft, and a 5% annualized increase in overall conversions.

TIBCO

Tim Noble

Growth Marketing Manager