Case Study: BMI Research boosts homepage conversions with FunnelEnvy

How BMI Research, a global research firm, personalizes their homepage and content recommendations for first-time site visitors

BMI Research, a global research firm serving many Fortune 500 companies, wanted to increase homepage conversions and reduce bounce rate for first-time visitors who often left because the site had so much content across industries and countries. They worked with FunnelEnvy to connect marketing tools such as Optimizely, Marketo, and idio and to personalize the website experience using third-party firmographic data.

FunnelEnvy integrated the data and tools so BMI Research could infer a visitor’s company and industry on the first visit, then automatically change homepage creative and content recommendations to match that industry. The result was a 25% increase in conversions, doubled traffic, and more Salesforce leads than ever before, with BMI Research reporting that conversion rates more than doubled after using FunnelEnvy’s technology.

BMI Research

Jon Ewing

CMO and CTO