Case Study: ExactBuyer increases qualified leads and improves lead routing with FunnelEnvy

ExactBuyer boosts demo conversions 30.5% with FunnelEnvy

ExactBuyer, a B2B sales enablement SaaS company, faced a challenge with its lead generation process as it launched a new product line. Their existing "Request a Demo" page was unable to properly qualify, route, and capture high-quality leads, resulting in a poor conversion rate and an inability to scale their sales team. To address this, they partnered with FunnelEnvy for a custom solution.

FunnelEnvy implemented a multi-step Reform Custom Lead Capture Form that included dynamic question routing, real-time data enrichment, and spam prevention, all integrated with HubSpot. This solution significantly improved the user experience and lead quality. The results were a 26.4% decrease in page exit rates, a 30.5% form conversion rate, and a 90% form engagement rate, allowing ExactBuyer to effectively route qualified leads to the appropriate sales reps.

ExactBuyer