Case Study: BMI Research boosts conversions and pipeline with FunnelEnvy

BMI Research lifts conversions 25% with FunnelEnvy

BMI Research, a global provider of macroeconomic and industry analysis, faced a challenge personalizing its website for first-time visitors. With content spanning 24 industries and over 200 countries, new visitors often couldn't find relevant content, leading to high bounce rates. Their disconnected marketing tools also lacked a shared understanding of their audience. They turned to FunnelEnvy for a solution.

FunnelEnvy implemented a solution that enriched first-time sessions with third-party firmographic data to infer a visitor's industry and company. This data triggered personalized homepage creatives via Optimizely and relevant content recommendations via idio, creating a cohesive experience. As a result, BMI Research saw a 25% increase in its conversion rate, a doubling of traffic, and a record volume of qualified leads being captured in Salesforce.

BMI Research