Case Study: Divine Living Achieves 3X Higher Lead Value with FunnelDash

How Divine Living Got a Lead Value 3X Higher on Pinterest vs. Facebook

Divine Living, the coaching brand founded by Gina DeVee, wanted to expand beyond Facebook ads and improve return on ad spend for its high-end Divine Living Academy launch. FunnelDash, which audits and optimizes paid media campaigns, identified that Divine Living’s audience of women entrepreneurs was highly active on Pinterest and that the account already had strong organic engagement there.

FunnelDash shifted the campaign to Pinterest, starting with warm traffic from site visitors and email subscribers, then testing cold audiences, keywords, interests, and placements to find the best-performing pin and targeting. The result was 666 leads at a $10.59 cost per lead, $22,000 in revenue on $6,890 in ad spend, and a lead value of $37.04 on Pinterest versus $10 on Facebook—about 3X higher.

Divine Living

Gina DeVee

Owner