Case Study: YourSurprise achieves automated cross-channel ROI reporting in minutes with Funnel

YourSurprise - Customer Case Study

YourSurprise is a European online gift shop operating 11 country sites and more than 1,000 personalized products. Marketing lead Peter Wouters was manually compiling cross‑channel ROI reports in Google Sheets from 10+ ad platforms (AdWords, Facebook, Bing, newsletters, affiliates, local marketplaces) and 11 Google Analytics properties, a slow error‑prone process that took about two hours per report and limited his ability to test new channels. To solve this, YourSurprise turned to Funnel and its platform to automate cost collection and reporting.

Funnel connected all paid advertising platforms to YourSurprise’s 11 Google Analytics properties, automatically importing costs, clicks and impressions and matching costs to transactions by campaign. The implementation took under two hours and cut reporting time from 2+ hours to under 5 minutes, saving roughly 8 hours per month, enabling on‑the‑fly testing of new channels, and delivering a timely, trusted cross‑channel ROI overview. Funnel’s automation also made adding new ad platforms a one‑click process.

YourSurprise

Peter Wouters

Web Analytics Marketeer