Case Study: Van de Velde halves costs with Funnel

Van De Velde halves costs with Funnel

Van de Velde, a premium lingerie and swimwear company, needed a better way to analyze ROI across its paid media channels. Its existing reporting tools couldn’t clearly break down metrics like CPA and ROAS, making it hard to understand campaign performance and allocate marketing budgets effectively. Van de Velde worked with Funnel and solution partner Artefact to address this challenge.

Funnel implemented its marketing data hub to automate the flow of data from channels such as Google Ads, Facebook, DV360, and others into Google Analytics, simplifying reporting and enabling clearer, per-channel attribution. The result was a 19% reduction in annual data processing costs in the first year, with a forecasted 49% reduction versus manual processing, while Artefact also freed up 40% of its time for other value-added work.

Van de Velde

Kevin Penne

Marketing Automation Specialist