Case Study: trivago achieves automated marketing reporting with Funnel

trivago gets 100% reporting coverage

trivago, one of the world’s largest accommodation search and price comparison sites, needed a more scalable way to support local search engines and collect marketing data without relying on time-consuming, error-prone manual imports. As its campaigns expanded beyond major platforms like Google and Bing, the team turned to Funnel to automate data collection and reporting.

With Funnel, trivago connected local search engine accounts quickly, used custom integrations where needed, and normalized cost data across channels with automated transformation rules. The result was a streamlined reporting process with automatic syncing into Google BigQuery and Looker, more granular and timely cost reporting, and support expanded from 25 to 80 platforms.

trivago

Patrick Kool

Product Lead - Marketing Automation