Case Study: Sparro achieves additional revenue and major efficiency gains with Funnel

Sparro’s data team drives additional revenue with Funnel

Sparro, the independent digital agency now part of Brainlabs, needed a more scalable way to handle growing reporting demands as client data volumes and transformation complexity outgrew its Google Sheets-based process. The team was facing broken downloads, authentication issues, and time-consuming manual fixes, which hurt internal efficiency and client confidence. Sparro turned to Funnel to replace its fragile reporting setup with a solution that could manage large data sets without requiring complex coding.

Using Funnel’s data integration and automation capabilities, Sparro stabilized reporting, expanded coverage across platforms, and freed its team to focus on higher-value analysis. The impact was significant: Funnel saves Sparro about 25,000 hours per year through automation, cuts troubleshooting time, reduces broken reports, and has helped generate more than $150,000 in additional revenue to date.

Sparro

Jordan Taylor

Data Science Specialist