Case Study: Sparkforce achieves next-level B2B reporting with Funnel

Sparkforce delivers next level B2B reporting

Sparkforce, a digital B2B growth agency founded in 2022, was struggling to scale client reporting because its old setup couldn’t reliably pull CRM data from HubSpot and Salesforce, and manual spreadsheet blending made the first report take about a month. The team needed a better way to deliver accurate, full-funnel B2B reporting, and turned to Funnel for a no-code data and reporting platform.

Using Funnel, Sparkforce centralized data modeling and blended ad platform and CRM data to build richer Looker Studio reports with metrics like weighted pipeline ROAS, CAC payback time, and pipeline velocity. The impact was significant: reporting became 3-4x more efficient, teams could create custom reports in minutes, and clients gained clearer insight into true ROI—helping Sparkforce uncover overspending and support board-level planning with trusted, cross-channel data.

Sparkforce

Casper Rouchmann

Founder