Case Study: Social Lab Group achieves 30-40% time savings on reporting with Funnel

Social Lab Group frees up 40% of time spent on reporting

Social Lab Group, a WPP agency focused on strategy, content, and social media, struggled with fragmented data across multiple markets and platforms, which made benchmarking difficult and forced campaign managers to spend too much time on manual reporting. The team needed a way to centralize global media data and make reporting more efficient, and they turned to Funnel for help.

Funnel implemented data automation and reporting workflows that consolidated Social Lab Group’s data into an Amazon-hosted database and connected it to Looker Studio for real-time dashboards. As a result, Social Lab Group cut manual reporting time by 30–40%, freed up 30–40% of campaign managers’ time, and improved the accuracy of its global benchmarking data.

Social Lab Group

Mathieu Gillain

Global Head of Media