Case Study: Rebtel achieves fully automated marketing reporting with Funnel

Rebtel builds an adaptable reporting solution

Rebtel, a telecom company based in Stockholm, needed a better way to manage marketing reporting as it grew. Its existing tool had pricing limits that blocked key connectors, forcing the team to manually pull reports every Monday to get a full view of marketing spend. Rebtel chose Funnel to meet its reporting needs within budget, with a solution that could cover all channels quickly and without extra development resources.

Funnel helped Rebtel build an automated reporting setup across all marketing channels, connected to Looker Studio and later Snowflake. The team eliminated manual reporting work, gained faster access to granular data, and could spot underperforming campaigns sooner to save budget. Funnel also enabled a smooth data transfer into Snowflake in just 2 hours, supporting Rebtel’s broader data stack plans.

Rebtel

Yi Li

Head of Acquisition