Case Study: Publicis Groupe achieves 90% faster reporting with Funnel

Publicis Sweden cuts reporting time by 90%

Publicis Groupe’s Publicis Sweden team was struggling to keep up with rapidly growing data volumes, rising client demands for advanced insights, and the complexity of building scalable reporting across many platforms. Before using Funnel, the agency’s experimental BigQuery and Looker Studio setup was too unstable and required specialized technical skills to maintain.

By implementing Funnel, Publicis Groupe streamlined data access and reporting across 3,000+ sources and 25+ API connections, while removing the need for deep SQL expertise. Using Funnel, the team cut report preparation time by 90% on selected clients, can assemble standard dashboards in 30 minutes, and onboard customers with advanced reporting in two weeks, making the agency far more flexible and efficient.

Publicis Groupe

Johan Stockmarr

Data & Technology Director