Case Study: NXTRND uncovers 20% revenue impact from paid social with Funnel

Nxtrnd uncovers 20% revenue impact with Funnel

Nxtrnd, a premium American football equipment brand, faced the challenge of connecting its siloed e-commerce data from its Shopify storefront and Amazon sales channel. This made it impossible to measure the true cross-platform impact of its marketing spend and justify budget allocations. To solve this, the company turned to vendor Funnel for its data aggregation and measurement capabilities.

Using Funnel, Nxtrnd implemented holdout testing to uncover causal insights. This revealed that Amazon ad spend was cannibalizing organic sales and that Meta campaigns were actually driving 20% of overall revenue, including a significant "halo effect" on Amazon. As a result, Nxtrnd eliminated wasted ad spend on Amazon without impacting sales and reallocated the budget into proven top-of-funnel initiatives on Meta to drive further growth.

Nxtrnd