Case Study: NP Digital achieves unified marketing reporting and holistic insights with Funnel

NP Digital unifies reporting across all channels with Funnel

NP Digital, a global digital marketing agency, faced challenges scaling its marketing reporting due to a heavy reliance on manual scripts and Python-based automation. This process was not fully automated, requiring daily manual intervention and making it difficult to adapt quickly to new campaigns or platforms for their clients. The agency needed a solution to automate data collection and unify reporting to deliver holistic insights.

Using Funnel, NP Digital automated its data collection and centralized reporting across all marketing channels. This solution provided significant time savings, improved collaboration between technical and non-technical teams, and created greater agility in client reporting. Funnel empowered the agency to move beyond data maintenance and focus on delivering strategic, story-driven insights.

NP Digital