Case Study: Nordic Choice Hotels achieves automated daily Cost-of-Sale and cross-channel reporting with Funnel

Nordic Choice Hotels - Customer Case Study

Nordic Choice Hotels, one of the largest hotel chains in the Nordics (with digital innovation driven by its eBerry team), was losing direct-booking ground to OTAs like Booking.com and Hotels.com. To meet revenue and profitability targets the team needed daily, cross-channel performance reports, but compiling cost, click and transaction data from 35+ advertising accounts across multiple markets and currencies required hours of manual work and left reports not ready until midday. They turned to Funnel’s data automation platform to address this.

Funnel automated collection from all ad platforms and Google Analytics, handled daily currency conversion, and delivered live dashboards that calculate Cost of Sale by channel and market. As a result, Funnel consolidated 35+ accounts into a morning-ready report, eliminated routine data entry and roughly half a day of delay, and gave the eBerry/Nordic Choice Hotels team real-time visibility to spot and act on underperforming campaigns faster. Funnel’s support also kept the system responsive to ongoing needs.

Nordic Choice Hotels

Patrik Segersven

Digital Sales Manager