Case Study: NA-KD achieves daily Cost of Sale visibility and cross-market reporting with Funnel

NA-KD - Customer Case Study

NA‑KD is a fast‑growing online global fashion marketplace founded by Jarno Vanhatapio. Head of Digital Marketing Mikael manages search, social and affiliate campaigns across 30 advertising accounts in 11 platforms and countries, facing complex multi‑currency reporting. Manual Excel workflows made daily Cost of Sale monitoring, testing new channels and cross‑border collaboration impractical, so NA‑KD engaged Funnel to centralize and automate its marketing data and reporting.

Funnel automated NA‑KD’s data collection, scheduled reports and currency conversions and delivered a live, cross‑channel Cost of Sale dashboard that Mikael checks every morning. The solution enables campaign comparisons across markets and new platforms within hours, standardizes reporting across offices and eliminates Excel errors—saving about two hours of reporting time per day and giving immediate visibility into which platforms or campaigns need attention.

NA-KD

Mikael Stålnacke

Head of Sales