Case Study: Mais Clicks (Brazilian digital marketing agency) achieves 5× client capacity and reduces reporting from days to minutes with Funnel

Mais Clicks increase efficiency by 5x

Mais Clicks, a Brazil-based digital marketing agency, struggled with time-consuming manual collection and mapping of client marketing and tracking data from multiple platforms (Google Analytics, ad platforms) into Google Sheets, Excel and PowerPoint, which limited scalability. After trying custom pipelines and Google Data Studio, they adopted Funnel as a data pipeline and transformation layer to automate collection, mapping and normalization across channels.

Using Funnel to unify, map and transform data before sending it to Google Sheets and Chartio, Mais Clicks cut report production from hours or days to minutes: weekly and monthly reports fell from 4–8 hours / 2–3 days to under 5 minutes, each agent now supports 20+ clients (up from 4), and they gained live dashboards, daily reports and faster onboarding of new ad platforms. Funnel’s automated rules, currency conversion and metric unification freed internal resources for optimization and enabled rapid cross-channel reporting and future mobile-friendly report plans.

Mais Clicks

Bruno Alcantara

Programmatic Media Director