Case Study: Limango reduces cost per lead by up to 20% with Funnel

Limango cuts cost per lead by up to 20% with Funnel

Limango, a private shopping club operating in Germany, Poland, and the Netherlands, faced challenges with manual data reporting across its growing number of marketing channels. Their semi-automated processes were inefficient, and they needed a robust solution to consolidate data from diverse platforms. To overcome these obstacles, they turned to the data platform Funnel for automated data collection and integration.

Using Funnel, Business & Data Analyst Jan Kremer automated the extraction and blending of product-level data from Meta Ads with backend metrics. This enabled an automatic process to exclude underperforming products from their daily ad feed. The solution reduced Limango's cost per lead by up to 20% for their feed-based Meta ads. This significant improvement in performance allowed them to scale up their Meta advertising budget, making it a major growth channel, and saved considerable manual effort.

Limango