Case Study: Lanieri (made-to-measure Italian suits e-commerce) achieves 43% ROAS increase and automated cross-channel reporting with Funnel

Lanieri - Customer Case Study

Lanieri, the 100% custom Italian suits e‑commerce store, was advertising across five countries and 12 ad platforms (including AdWords, Facebook and LinkedIn) but faced a complex, manual reporting process. Head of Digital Marketing Alberto Toso had to export metrics from each ad account and Google Analytics and match cost to revenue in Excel, leaving him without reliable, timely ROAS visibility. To fix this, Lanieri turned to Funnel for automated marketing data collection and reporting.

Funnel connected Lanieri’s ad platforms and Google Analytics to automate data collection, transformation and real‑time dashboards, enabling instant cross‑channel performance reports and fast testing of new platforms. As a result, Lanieri could compare campaigns and allocate budget more effectively, accelerate decision‑making, and increased ROAS by 43% in 12 months thanks to Funnel’s solution.

Lanieri

Alberto Toso

Head Of Digital Marketing