Case Study: Arm Candy achieves reliable client reporting and saves 12 hours a week with Funnel

How to fix a broken data relationship

Arm Candy, a Dallas-based media intelligence agency, struggled with unreliable data delivery for client reporting after relying on Supermetrics and large Google Sheets workflows that regularly broke with timeouts, missing historical data, and faulty formulas. These issues caused broken dashboards for clients and created constant manual work for the data team, especially as Arm Candy prepared to launch its proprietary media planning tool, Cyris.

Arm Candy transitioned to Funnel to create a more stable data stack for reporting and data storage. With Funnel’s custom dimensions, naming conventions, and data aggregation/storage capabilities, the team could build reports more easily and keep dashboards working even during temporary ad account outages. The result was approximately 12 hours saved per week on reporting, virtually eliminated broken client-facing reports, and a stronger foundation for Cyris.

Arm Candy

Alysia Ehle

Vice President Media Management