Case Study: Power Digital Marketing achieves faster, scalable data-driven growth with Funnel

How Power Digital turned data into growth

Power Digital Marketing, a San Diego-based digital marketing agency, needed a better way to manage and analyze client data. Before working with Funnel, its team relied on a fragile workflow with Supermetrics, Google Sheets, and Looker Studio, which caused broken refreshes, slow reporting, and inefficient data handling that made it harder to compete with more advanced agencies.

Funnel implemented a smoother, automated data analytics platform for Power Digital Marketing, replacing the manual reporting process and speeding up access to client insights. The results were significant: report viewing time dropped to just 1 hour, finance and accounting reconciliation saved 10–15 hours per month, custom connectors saved 100+ hours monthly, and each team member saved 3–4 hours per month.

Power Digital Marketing

Bryce Hamlin

Director of nova Business Analytics