Case Study: DEINHANDY achieves automated, real-time marketing ROI & ROAS reporting with Funnel

How DEINHANDY automated their marketing ROI report

DEINHANDY, a brand of Mister Mobile GmbH and Germany’s leading distributor of mobile phone contracts, ran 20+ ad accounts across 10+ platforms and struggled to get a consolidated view of marketing performance. Head of Analytics & BI Mark spent excessive time waiting for scarce IT resources or manually importing data from smaller platforms with no APIs, which prevented reliable ROI and ROAS measurement. They engaged Funnel to automate data collection and integration (feeding data into Google BigQuery).

Funnel connected all 10+ advertising platforms—including smaller local ones without APIs—automatically matched cost, clicks and impressions with revenue, and kept the marketing data warehouse up to date. As a result, DEINHANDY now has real-time daily marketing ROI reports with no IT support, automated data transformation and exports, and has shifted from analyzing conversion rates to measuring ROI and ROAS. Funnel’s solution therefore sped up reporting and enabled actionable, revenue-focused decision making.

DeinHandy

Mark Bosold

Head of Analytics