Case Study: Havas Media Group achieves faster, more flexible reporting with Funnel

Havas Media NL shifts to higher-value activities

Havas Media Group Netherlands needed a faster, more flexible way to handle growing client reporting and data demands. Their existing custom setup made it difficult to add new connectors, change schemas, or deliver exports quickly, so the team turned to Funnel for a more scalable marketing data solution.

Funnel worked closely with Havas Media Group to automate data collection and exports, connect its clients’ marketing platforms out of the box, and feed business-ready data into their reporting stack. As a result, Havas cut data update frequency from once every 24 hours to every 6 hours, could make export changes in minutes, and freed up analysts to focus on higher-value work like custom dashboards and deeper campaign insights.

Havas Media Group

Juriën Calis

Data Analyst