Case Study: Havas Media Group achieves scalable, error-free reporting with Funnel

Havas Media Group - Customer Case Study

Havas Media Group, through Havas France, was spending too much time on manual, error-prone reporting, with team members collecting and cleaning data in Excel and building recurring client reports by hand. The process could take up to 3 hours per report, making it harder for the team to focus on analysis and campaign optimization. Funnel was brought in as the vendor and reporting platform to help automate and centralize this work.

With Funnel, Havas Media Group streamlined data collection across sources and moved client reporting into one collaborative environment for 50 team members. Funnel’s connectors and custom data sources helped the agency support 50+ clients and cover the full scope of their reporting needs, not just major platforms. The result was faster, more flexible reporting, less manual work, and deeper, quicker insights for clients across marketing channels.

Havas Media Group

Kevin Rabemananjara

Business Intelligence Project Manager