Case Study: FREE NOW achieves €1.2m in cost savings with Funnel

FREE NOW slashes costs by €1.2m

FREE NOW, Europe’s leading multi-mobility platform, struggled with inefficient, manual marketing data processes across multiple markets, making it hard to scale analytics accurately and efficiently. The Marketing Analytics team needed a more reliable way to manage spend, budgets, and reporting, and turned to Funnel for help.

By integrating Funnel into its data stack, FREE NOW automated data collection and reporting, including Google Sheets imports, and gained the flexibility to manage metrics more effectively. Funnel helped FREE NOW save €1.2 million over three years, eliminated 3–4 months of manual labor for each new platform integration, and enabled a faster, more strategic, data-driven marketing approach.

Free Now

Thijs Bongertman

Lead, Marketing Analytics