Case Study: Elastic achieves real-time reporting and precise budget control with Funnel

Elastic - Customer Case Study

Elastic, a global enterprise search, observability, and security company, was spending hours or days manually pulling data from ad platforms to build monthly reports and manage hundreds of campaigns across markets. This made it hard to make timely decisions, track budgets accurately, and optimize performance. Elastic used Funnel to centralize and streamline its reporting and campaign data management.

With Funnel, Elastic automated data collection, moved from monthly to daily reporting, and created a real-time “budget pacer” to monitor spend more precisely. Funnel also helped Elastic track specific campaign categories like webinars and ebooks across platforms such as Facebook and LinkedIn. As a result, Elastic achieved 100% budget utilization and saw a year-over-year decrease in LinkedIn CPA.

Elastic

Brittany Joiner

Demand Generation