Case Study: Digicel achieves real-time reporting and better performance with Funnel

Digicel - Customer Case Study

Digicel, a digital operator with 12 brands across 26 markets, was struggling with complex, time-consuming budget management and unreliable reporting. Before Funnel, the team relied heavily on spreadsheets and manual processes, which made campaign data outdated and difficult to share with stakeholders in a timely way.

By implementing Funnel, Digicel automated real-time reporting, improved campaign naming for cross-platform comparisons, and gained clearer budget pacing across its markets. Funnel cut end-of-month reconciliation from 4–5 days to under 48 hours, eliminated errors, and reduced reporting time from 2–3 days, helping the team focus on performance improvements and achieve year-on-year KPI gains.

Digicel

Nick Cudahy

Director of Group Media Performance & Growth