Case Study: Deuba GmbH & Co. KG improves marketing ROI with Funnel

Deuba improves social ad conversions by 80% with Funnel

Deuba GmbH & Co. KG, a leading German online retailer, faced challenges in evaluating marketing performance due to its reliance on the last-click attribution model, which potentially undervalued channels like social media. This led to concerns about suboptimal budget allocation. To address this, Deuba partnered with Funnel to implement its multi-touch attribution and marketing mix modeling solutions.

Funnel's AI-powered multi-touch attribution provided a comprehensive view of the customer journey, while its marketing mix modeling ensured social ad impressions were properly accounted for. This integration revealed that social media conversions were previously underrepresented by as much as 80% and were actually outperforming paid search. By uploading these refined results to Google Ads, Deuba optimized its bidding strategies, achieving a better cost per acquisition and return on investment and driving targeted growth.

Deuba GmbH & Co. KG