Case Study: Regatta Group achieves trusted, automated data reporting with Funnel

Data is leading the way at Regatta

Regatta Group, the UK-based omni-channel outdoor clothing retailer, was struggling with inconsistent website tracking and marketing reporting across multiple offices and time zones. Manual report creation led to different formats, KPIs, and delivery times, making cross-region comparisons difficult and reducing trust in the data. Regatta partnered with Funnel and its solutions partner fifty-five to modernize its analytics setup.

Funnel helped Regatta automate data collection and transformation using Google Analytics 4, BigQuery exports, and Funnel’s wide range of connectors, then feed trusted metrics into Power BI dashboards. The result was fully automated cross-market reporting, which saved the marketing team 16 hours per week, improved confidence in reporting across the organization, and enabled data-driven decisions such as new store location planning.

Regatta Group

Steven Watkinson

Senior Data & Insights Analyst