Case Study: Crowdcube (world’s leading investment crowdfunding platform) achieves automated, real-time centralized marketing reporting and improved media efficiency with Funnel

Crowdcube - Customer Case Study

Crowdcube, the world’s leading investment crowdfunding platform, faced a growing need for exact, automated digital marketing collation and reporting. Previously the team had to manually download and upload reports from multiple media partners, which was time-consuming and not scalable. To address this, Crowdcube engaged Funnel to provide an automated marketing data solution.

Funnel implemented automated data collection, transformation and live dashboards, working with Crowdcube to configure reporting and create senior-management-ready views. The result is a centralized marketing data hub and single view of cost and session data across paid, social and display channels—eliminating manual downloads/uploads, delivering real-time insights, and improving media efficiency for Crowdcube.

Crowdcube

Jonny Day

Head of Digital Marketing