Case Study: Clarins achieves unified global marketing reporting with Funnel

Clarins unifies marketing data across 7 markets with Funnel

Clarins, a global leader in skincare and makeup, faced the challenge of managing highly fragmented and non-uniform marketing data across its international operations. With numerous agencies and digital channels in each market, the company struggled to gain a clear, unified view of its global marketing performance and investments. To tackle this, Clarins partnered with its solution partner, M13h, and the vendor Funnel to implement a modern data solution.

The solution involved using Funnel's platform to aggregate data from over 20 connectors per country into a single source of truth. This implementation streamlined reporting, reduced manual work, and empowered both technical and non-technical teams to manage data independently. The results for Clarins included unifying media data across 7 key markets and aligning over 500 users on one global performance platform, which improved collaboration and data-driven decision-making.

Clarins