Case Study: Broadhead cuts data management costs by 50% with Funnel

Broadhead cuts data management spend by 50% with Funnel

Broadhead, a leading independent marketing agency, faced significant challenges with data silos and manual reporting processes. This disjointed state hindered strategic insights and prevented the agency from demonstrating the full impact of its work to clients. To address this, Broadhead implemented Funnel, a data integration platform, aiming to unify their data and empower their teams.

Using Funnel, Broadhead consolidated data from multiple marketing channels, established clear governance rules, and connected the platform to BigQuery for deeper analysis. This solution from Funnel transformed their operations, cutting data management spend by 50% compared to their legacy system. The unified data enabled new service offerings like marketing mix modeling, allowed the agency to scale client onboarding without additional hires, and shifted their team's focus from troubleshooting to strategic analysis.

Broadhead