Case Study: Brainlabs achieves unified, automated marketing reporting and ad-hoc analysis in minutes with Funnel

Brainlabs - Customer Case Study

Brainlabs, an award-winning paid media agency with offices in London and Austin, faced a scaling challenge as clients adopted an increasing number of marketing platforms. Their homegrown reporting tools (Google Sheets, custom scripts) created multiple processes, developer bottlenecks and potential platform bias, so Brainlabs adopted Funnel to unify and automate data collection, transformation and reporting.

Funnel provided out-of-the-box connections and direct exports to Google BigQuery and Google Data Studio, becoming Brainlabs’ single source of truth. The implementation eliminated manual mapping, cut ad-hoc analysis time from about 1 hour to under 5 minutes, removed the need for developer support for new platforms, and improved reporting consistency and client trust.

Brainlabs

Liv Thomas

SEM Manager